The leading health, wellness, and beauty retailer brand, Watsons Philippines brings in  the newest addition to their growing roster. Make way for STR8’s GAME Collection dubbed as the perfect fragrance companion for gamers seeking new adventures and boosting self-confidence.

Established in 1998 in Greece, STR8 emerged as a fragrance brand with a unique vision. Rooted in the belief that scent has the power to redefine masculinity, STR8 has been on a relentless journey to help men discover and embrace their genuine selves, and to exude confidence and authenticity. Over the years, the brand has become a symbol of modern masculinity, offering a range of grooming essentials to help men feel confident and be their authentic selves.

Hosts Dino Imperial and Vince Velasco

STR8 acknowledges the importance of adapting and evolving within the dynamic landscape of today’s ever-changing male identity. Much like the gaming industry, the notion of masculinity has undergone a significant transformation. In alignment with these shifting paradigms, STR8 is thrilled to introduce its latest creation: GAME. This collection encapsulates the boundless energy and vibrant spirit that typify the contemporary man. In an era where the video gaming industry is not just on the rise but has seamlessly become an integral part of our daily lives, the STR8 Game Collection is a testament to our commitment to keeping pace with the trends of the time.

(L-R) Leo Pigon, Category Supervisor for Men’s Grooming; Dharell Fontanilla – Sr. Marketing Manager Watsons PH; Kristine Michelle Semilla, Asst. Category Manager for Men’s Grooming; Angelina Goyena, Chief of Commercial Operations (IFACE Inc.); Zyra Tinio Obias, Group Category Manager for Personal Care; Carolyn Geronimo, Asst. Manager – Marketing; Katrina Morales – Marketing Manager; Karmina Porta, Territory Operations Manager; Winnie Sto. Domingo, Area Operations Manager; and Lourdez Tamayo, Area Operations Manager

With a selection of refreshing scents and grooming products, GAME is designed to cater a new generation of men, particularly the Gen Z audience. These individuals are the trailblazers, the gamers who find themselves conquering both virtual and real-life adventures. It’s not just grooming but a declaration of strength, a celebration of life’s challenges, and an ode to the thrill of competition. With GAME, STR8 invites you to step into the arena and embrace the power of man’s unique essence.

Partnering with iFace Inc., the local distributor of STR8, this vision has taken root in the Philippines. iFace Inc. wholeheartedly supports STR8’s values and mission, recently marking the launch of the GAME collection through an exciting event that aimed to introduce the highly anticipated collection to the Filipino market. The event is strategically crafted to connect with men, whether casual or serious gamers, emphasizing the core message behind the collection’s name– a testament to the brand’s commitment to empowering men, marking a significant milestone in redefining masculinity.

The latest GAME collection includes the following men’s grooming essentials namely

(L-R) Maria Veronica Ynez Blanco, STR8 Sr. Brand Manager; Kristine Michelle Semilla, Asst. Category Manager for Men’s Grooming;  Zyra Tinio Obias, Group Category Manager for Personal Care; Angelina Goyena,- Chief of Commercial Operations (IFACE Inc.); Hazel Lee – Group Brand Comptroller (IFACE Inc.) and Cielo Venus, Brand Manager of STR8

GAME Eau De Toilette, a fragrance consisting of floral and herbaceous with warm coumarin-like undertones that ultimately capture your senses; GAME Natural Spray, a fragrance combining the essence of Pineapple and Coriander with a touch of Lavender and Tonka and seductive undertones of Vanilla, Praline and Ambery Woods.

Recommended to be combined with GAME Eau De Toilette for a long-lasting effect and GAME Deodorant Spray, a fresh smelling spray and has long-lasting protection with a unique, masculine scent.

Follow STR8 Philippines on Facebook, Instagram and Tiktok and be updated on their latest updates and releases.

Experience the scent of champions and redefine your grooming and style standards with STR8. To discover their latest collection, find STR8 Philippines at all Watsons stores nationwide or buy it through the Watsons App, download it now from Google Play Store, Apple Store or Huawei AppGallery.

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