Glorietta Activity Area in Makati became a hub of cutting-edge technology and interactive games from October 5-8 as LG unveiled its LG CordZero™ PopUp booth. Located at the bustling Glorietta Palm Drive, the event witnessed a fusion of technology, fun, and celebrity presence.
During the weekend-long event, LG Brand Ambassador Cristalle Belo-Pitt graced the LG CordZero™ PopUp booth, accompanied by LGEPH Product Director for Home Appliances, Mr. Jun Lee, and Product Marketing Manager Ms. Alyssa Alipio. The trio gave an enthusiastic crowd a detailed look into the LG CordZero™ lineup. Alongside LG CordZero™ vacuum cleaners, other hallmark products, such as the Objet French Door InstaView Refrigerator, Objet WashTower™, Objet NeoChef™ Microwave Oven, LG Styler, OLED Pose, and XBoom XL7S, also took the center stage.
Highlighting the strategic partnership between LG and Lock&Lock, the LG Objet French Door InstaView Refrigerator was smartly filled with Lock&Lock products. This combination was more than just for show – it was cleverly integrated into the LG InstaView Knock & Guess Game.
The event was packed with fun-filled activities for all ages. Over 60 mall-goers engaged in the LG Objet WashTower™ Sorting Game, and the LG InstaView Knock & Guess Game saw enthusiastic participation. The media presence was also noteworthy. On the day with Cristalle Belo-Pitt, over 50 media representatives were present, keenly absorbing the LG CordZero™ showcase and other innovative LG products.
Helping out with the event were partner dealers Abenson, Anson’s, and SM Appliance. Strategically located around the Glorietta area, they generously provided promoters from October 5-8, ensuring smooth interactions and demonstrations.
In line with the product showcase, the featured appliances will have special promotions. Select dealers nationwide are offering good deals and discounts. For those looking for a refrigerator upgrade, the state-of-the-art Objet French Door InstaView Refrigerator is now available at select Anson’s branches across the country.
LGEPH Product Director for Home Appliances Mr. Jun Lee wrapped up the event by reiterating how the LG CordZero™ is perfect for the Philippines. “We recognize that for Filipino households, cleaning is a daily essential, and everyone seeks the best value. With the LG CordZero™, we are proud to present the pinnacle of innovation and technology designed to enhance our customers’ daily lives.”
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global revenue of over KRW 80 trillion in 2022. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, service robots, automotive components and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.lg.com/ph for products and services or follow their social media channels (@lgphilippines) on Facebook, Instagram, Tiktok and Youtube.
To read more about LG’s Life’s Good campaign, visit www.lg.com/lifesgood/.