DITO Telecommunity, the fastest-growing telecom provider in the country, launches DITO SA PUSO KO- a campaign that celebrates DITO subscribers’ love and loyalty to the brand, featuring the Philippines’ most popular and sought-after real-life couple, Dingdong Dantes and Marian Rivera.
In a significant leap forward of being the Rated # 1 Mobile Network in the Philippines, DITO Telecommunity, the fastest-growing telecom provider in the country, proudly launches its newest campaign, DITO SA PUSO KO, featuring Dingdong Dantes and Marian Rivera, the stars of the top-grossing Filipino film of all time – Rewind. This campaign celebrates their love for DITO with all the DITOZENS who motivate DITO’s constant pursuit of excellent customer satisfaction and digital innovations.
The release of the heartwarming online video with a special rendition of the iconic Filipino song “Dito Sa Puso Ko” captures the meaning of DITO’s latest milestone of being the Rated #1 Mobile Network in the Philippines as awarded by Ookla, the global leader in network intelligence and connectivity insights.
This campaign underscores DITO’s unwavering dedication to enriching the lives of the Filipino people, providing them with reliable connectivity and innovative solutions to help turn their digital aspirations into reality. It also reflects DITO’s growing fan base, with more and more Filipinos subscribing to its quality products and services.
“Our newest campaign isn’t just about showcasing our products and services; it’s about celebrating the mutual love that we have with our millions of DITOzens. Galing na mismo sa mga subscribers namin, as evidenced by the Ookla Rated #1 Mobile Network award, napusuan na talaga nila ang DITO. Truly grateful that we are now number one in their hearts and minds,” said Evelyn Jimenez, DITO Chief Revenue Officer-Consumer.
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Renowned for their charm and charisma on and off screen, DITO brings in Dingdong Dantes and Marian Rivera, the stars of Rewind, as the power couple behind this new and exciting chapter in DITO’s journey.
“Launching this campaign with Dingdong and Marian, the newest members of the DITO family, is a pivotal move to encourage more Filipinos to experience our next-generation technology. As we all know, Dingdong and Marian are not just big names in the Philippine entertainment industry; they are icons that inspire positive change and growth across diverse communities. Being the digital stars of DITO signifies not just a collaboration but a sweeping movement across the country—a shared vision of empowering and connecting more Filipinos nationwide,” said Jasper Evangelist, DITO Brand and Marketing Director.
In the recently released online video of DITO SA PUSO KO, Dingdong and Marian were initially seen as the only ones with hearts. Eventually, hearts blasted all over the place, spreading the DITO love to everybody. This scene reflects the journey of DITO; through the power of high-speed connectivity and value-for-money products, along with the DITOzens’ constant support and trust, DITO is now loved by millions of subscribers nationwide.
“At the outset, breaking into the market was a really a daunting challenge, specially amidst the long-standing duopoly. We needed to fight for our place on the table and establish who we are as a telco brand and what we really value as a company. Armed with a customer-centric mentality and a passion to make a difference , DITO thrived and flourished. We only started with thousands of subscribers, and now, after three years, we have millions of DITOzens who love and trust our brand and our products. And because of that, we are really grateful.” Jimenez added.
Embracing this milestone and embarking on a new chapter with Dingdong and Marian is not merely a measure of success but a call to further elevate DITO’s standards.
“As we embrace this achievement with grateful hearts, we also acknowledge that this is just the beginning of our journey. Moving forward, we remain steadfast in our commitment to provide, consistent customer satisfaction, value-driven products, and inclusive next-generation technology for the Filipino people,” Jimenez concluded.