Dry eyes disease (DED) is currently emerging as a rapidly spreading but unnoticed epidemic. It is concerning to learn that 1 out of every 5 people in the Philippines is affected by this condition, which is further aggravated by our excessive screen time. According to experts, this issue has been steadily gaining attention and causing worry.

Ophthalmologist Dr. Jennifer Joy Santos-Rayos said “Our country has a high cases number of dry eye disease. It causes various amounts of discomfort, which can have an influence on our daily lives. Dry eye condition should never be underestimated. If left untreated, dry eye disease can even result in serious consequences”.

Dry Eyes Disease (DED) is a condition when moisture in the eyes is not sufficient, or there are tears but poor quality and composition for proper lubrication, which can lead to inflammation or damage the eyes’ surface. The majority of dry eye diseases stem from extended use of electronic devices. Dry eye disease can also result from prolonged exposure to the dry air found in air-conditioned environments. This leads to millions experiencing the three primary symptoms of dry eye disease such as sandy eyes (Magaspang na Mata), burning eyes (Mahapding Mata), and tired eyes (Pagod na Mata).

Eye Mo, a trusted global brand and a household of eye drop brand in the Philippines for more than 50 years, have complete products for Filipinos when they have eye irritation. Eye Mo Red Eyes to relieve red eyes irritation, Eye Mo Moist to relieve dry and tired eyes, and Eye Mo Daily Care to cleans eyes and relieve itchiness. Eye Mo Moist contain Hypromellose that is the first line of treatment for dry eyes, according to World Health Organization (WHO).

“Eye Mo as the household eye drop brand in the Philippines take responsibility to educate Filipinos how to take care their eyes when it comes to dry eyes condition with the launch of Eye Mo new campaign title “Wag Tiisin ang Dry Eyes #MoistUrEyes”.  More than just a campaign, it is a call to action. We aim to raise awareness about the prevalence of dry eyes disease and the importance of proper eye care. Through this campaign, we will disseminate educational materials, engage with communities, and collaborate with healthcare professionals to spread our message far and wide. Furthermore, our impact extends beyond the products we offer. Eye Mo has been a staunch advocate for accessible and affordable eye care for all Filipinos.” says Weitarsa Hendarto, Director International Operations, PT Combiphar.

 “We Filipinos are known to be matiisin (long suffering), we like to endure pain even if there is a solution available. We use our eyes for so many things, whether at work or at play, and protecting them should always be the primary concern. Eye Mo is definitely the brand of eye care formula that can provide that protection. This is why we launch the Wag tiisin ang dry eyes #MoistUrEyes Campaign (Don’t endure dry eyes #MoistUrEyes)”. To make it more relevant, Eye Mo also engage with Ken Chan, the multi-awarded actor in the Philippines says Earl Jayona, Sr Marketing Manager Eye Mo.

Meanwhile, Ken Chan, Celebrity Brand Ambassador for Eye Mo Philippines, also underscored the need to have fresh eyes. “Aside from using my eyes to read movie script, it is also important to protect my eyes because as an actor, I often work the whole day and most of the time, it extends up to the next day, which makes my eyes prone to symptoms of dry eyes. I need an eye care solution to keep my eyes moisturized and protected, and that is none other than Eye Mo Moist.”

Aside from Eye Mo Moisturizing Formula, you can count on the “Eye Mo Daily Care Formula” to cleans eyes and relieve itchiness from daily irritants brought by pollution and contact lens wearer, and “Eye Mo Red Eyes Formula,” to clear eye redness. ‘Wag tiisin ang Dry Eyes! #MoistUrEyes.

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