At the McDonald’s booth, Pride March attendees unleashed their competitive spirits in the Baka Matunaw staring contest. Positioned under a Rainbow McDonald’s arch, participants engaged in an intense staring challenge where the first person to blink loses and the winner receives limited edition McDonald’s Love Ko All pins. To add a kilig factor, after every 10 seconds, the participants were asked to move closer to each other, making the game even sweeter!

Becoming Everyone’s Happy Place

McDonald’s Philippines also takes pride in being an equal opportunity employer, dedicated to championing inclusivity and diversity at its core. Guided by this mission, the company  has introduced internal efforts such as the use of gender-inclusive e-mail signatures for employees’ optional use and holding regular Pride Webinars about SOGIESC to promote gender inclusivity all year round.

In addition, earlier this month, the QSR giant took the internet by storm through its feel-good film featuring a female skater who circles McDonald’s Ride-Thru for a heart-fluttering reason that made many Filipinos feel kilig. Watch the film here: https://youtu.be/Ha3ld_wQ_dI

McDonald’s Philippines President and CEO, Kenneth S. Yang says, “We are staying true to our commitment to foster a feel-good, inclusive and welcoming environment for all our customers and employees. It is a continuous journey, and we recognize that there are more opportunities to make everyone feel accepted and celebrated, not just during a particular month, but every day of the year in every McDonald’s store.”