InnovationOne, Inc Managing Director Raphael T. Layosa and VIU Philippines Country Head Vicente Sy-Quia (center) seal the partnership with a handshake after the ceremonial signing of partnership agreement with witnesses VIU Philippines Channel Revenue and Partnerships Head Torto Canga (left) and United Neon Advertising Inc. Chief Commercial Officer Michael San G. Mendoza (right)

InnovationOne, a full-service digital marketing agency and the dedicated digital arm of United Neon Media Group, has formed a collaboration with VIU, one of Asia’s leading OTT streaming platforms, to offer brands a powerful new avenue for highly targeted and culturally relevant advertising placements and integrated omnichannel marketing campaigns.

This association enables InnovationOne to directly offer ad inventory and branded content integrations within VIU Philippines’ growing library of premium Asian content—ranging from top Korean dramas and variety shows to VIU Originals and regionally produced titles. With a strong footprint in the Philippines, Viu provides advertisers access to an engaged audience that is young, digital-first, and highly receptive to storytelling-led campaigns.

“Filipinos are among the world’s biggest consumers of Korean and Asian entertainment, and VIU has become a staple platform for that audience,” said Raphael Layosa, Managing Director of InnovationOne. “This engagement gives brands an unmatched opportunity: to appear alongside content that audiences are emotionally invested in—just as they’re streaming, binge-watching, and talking about it online.”

InnovationOne, digital arm of marketing powerhouse United Neon Media Group (UNMG) partners with VIU Philippines to unlock innovative advertising opportunities for brands. From L to R: VIU Philippines Channel Revenue and Partnerships Head Torto Canga, VIU Philippines Country Head Vicente Sy‑Quia, UNMG Deputy COO Benjamin O. Lim, InnovationOne Managing Director Raphael T. Layosa, UNMG IBIDA Officer Abbie Lim, and UNMG Chief Commercial Officer Michael San G. Mendoza.

Benjamin Lim, Deputy COO of United Neon Media Group, the umbrella organization of InnovationOne, emphasized the value of the arrangement, saying: “This arrangement with VIU aligns with our mission to push the boundaries of modern advertising. Streaming has become the new primetime, and brands need to show up where culture is being shaped in real time. Through InnovationOne, we’re giving advertisers not just media space, but cultural access—powered by data, content, and a deep understanding of what audiences love.”

The collaboration comes at a time when Philippine viewers are rapidly shifting from traditional TV to streaming platforms. VIU’s dual model—consisting of an ad-supported free tier and a premium subscription layer—further expands advertiser reach and audience diversity.